Broadmeadow, a market on the move
A new retail precinct in Broadmeadow The recent approval of the new Woolworths supermarket in Broadmeadow represents a major step forward in the area’s urban renewal. Positioned on the corner of Lambton Road and Cameron Street, this mixed-use development has been designed to deliver far more than a grocery store.
Led by ADW Johnson, the project will feature a Woolworths supermarket, a café, a bottle shop, specialty retailers, commercial tenancies, and both basement and at-grade parking. The development also incorporates extensive landscaping, shaped through a “Connecting with Country” framework created in consultation with Aboriginal stakeholders.
Significant upgrades to nearby intersections form part of the plan, ensuring that the site integrates smoothly with Broadmeadow’s existing and future transport networks. In addition, the project is expected to generate more than 770 jobs across construction and operational phases, providing a considerable boost to the local economy.
A benchmark for local developmentThis development highlights the strengths of ADW Johnson’s integrated delivery model, with in-house expertise across planning, urban design, engineering, surveying, and project management. By bringing all of these disciplines together, the Woolworths project ensures that community needs and broader urban planning goals are considered from the outset.
It also sends a strong signal to the market. As one of the first major private developments in the precinct, Woolworths sets a precedent for high-quality, strategically aligned projects that support Newcastle’s broader vision for Broadmeadow.
The vision of the Broadmeadow Place StrategyThe timing of this development is particularly significant, coming soon after the adoption of the Broadmeadow Place Strategy by the City of Newcastle. This 30-year plan sets out an ambitious vision for transforming 313 hectares into a vibrant, connected, and sustainable urban hub.
At its core, the strategy seeks to deliver up to 20,000 new homes and 15,000 new jobs for a future population of around 40,000. It also outlines plans for a new town centre, a pedestrian-friendly boulevard connecting Broadmeadow Station to Hunter Park, and major infrastructure projects such as sports and entertainment precincts, cultural spaces, and flood mitigation works.
Woolworths, a catalyst for both change and community The new Woolworths directly supports several of these strategic objectives. Its central location helps activate a key part of the precinct, providing retail amenity that complements the vision for a vibrant town centre.
By generating hundreds of jobs, it contributes to employment targets in the early stages of the strategy. This immediate impact is critical to building momentum for the broader revitalisation.
Equally important is its cultural and community focus. The integration of landscaping that respects and reflects Aboriginal heritage demonstrates how future projects can align with the Place Strategy’s goal of celebrating identity and culture within new development.
Investor and community confidence Beyond its functional role, the Woolworths development has broader ripple effects for Broadmeadow. It signals to the community that change is underway, while giving investors tangible proof of the precinct’s potential.
Retailers, small businesses, and service providers will benefit from increased foot traffic and activity in the area. Residents, meanwhile, will enjoy access to modern amenities that enhance everyday convenience and encourage social connection.
The upgrades to surrounding intersections also future-proof the site, showing how individual projects can play a role in preparing the precinct for long-term growth in transport and population.
Broadmeadow’s future In many ways, this project is a first glimpse of what the Broadmeadow Place Strategy promises to deliver. It is a clear example of how commercial investment, cultural respect, and urban planning can work together to reshape a key part of Newcastle.
Commercial Collective has a proven track record of transacting on properties throughout Broadmeadow and the surrounding suburbs. With the Broadmeadow Place Strategy set to reshape the precinct, our team is experienced to guide commercial owners, investors, and developers through the opportunities ahead.
Contact us today to discuss how we can help you achieve the best outcome for your commercial or industrial asset.
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